You’ve heard it time and time again, yet we’re going to say it one more time — every great skincare regime starts with a good cleanse. It’s one of the steps you should pay every attention to, especially if you struggle with oily skin or wear a full face of makeup on a daily basis (or both).
Whether you’re using a creamy cleanser, an exfoliating cleanser, or micellar water, washing away all the grime and makeup are essential for a healthy complexion that glows from within.
And when it comes to skincare, social media is the place to discover all the latest hacks and trends. Meet the #60SecondRule.
As its name suggests, the #60SecondRule involves washing your face for exactly 60 seconds. Sounds quite simple, so what’s the catch?
It all started when US-based Aesthetician Nayamka Roberts-Smith advised her hundreds of thousands of followers to wash their faces for a full 60 seconds both in the am and pm. Why?
According to Roberts-Smith, “Cleansing your face (with your fingers) for 60 seconds allows the ingredients in the cleanser to actually work. Most people wash their face for like 15 seconds max. It softens the skin & dissolves sebum blockages better. Texture & overall evenness improves.”
It wasn’t long until people started seizing upon the hack. They began sharing videos and snaps of themselves performing their skincare regimes, as well as snaps showing the positive effects of the #60SecondRule.
Many claimed their squeaky-clean, smooth and radiant skin was all due to the #60SecondRule. And since all it requires is your fave cleanser and tap water, it’s no wonder the hack became so popular with lazy girls everywhere (myself included).
Is the #60SecondRule as effective as we hear? According to Dr. Ross Perry, it isn’t so simple.
“Cleansing is so individual and no one rule that fits all,” he says. “Thirty seconds for some people’s skin is sufficient without causing too much irritation whilst others — maybe with acne-prone skin — could benefit from 60 seconds.”
“I am afraid there is absolutely no science to this and just to see what works for each individual person and their skin type.”
Should you spend 60 seconds washing your face? It’s totally up to you — but however long you choose to spend on it, make sure you choose the best cleanser for your skin type.