The Kardashian/Jenner empire is showing no signs of slowing down — and Kim’s latest launch, the Skin Perfecting Body Foundation, is proof.
Kim has first announced the launch of her KKW body collection back in June, with the products finally landing on her website only two weeks ago — just in time for summer. Part of the collection is the Skin Perfecting Body Foundation, which has been designed to “blur imperfections, enhance skin tone and provide a flawless finish for any look.”
According to Kim, her personal struggle with psoriasis has been the reason for creating her new body foundation. “I use this when I want to enhance my skin tone or cover my psoriasis,” she said. “I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up, I use this Body Makeup.”
This isn’t the first time Kim has publicly talked about her psoriasis, even going as far as asking her social media followers for advice on treatment options. In 2017, she shared on Twitter that the condition had spread to her face. And only two days ago, the beauty mogul took to Instagram to share a photo of her legs in the aftermath of a psoriasis flare. In the photo, she shows her left leg, which has noticeable areas of pigmentation loss.
“Does anyone else get pigment loss after their psoriasis clears???” she wrote in the caption.
And while many have praised Kim’s latest launch, it has also sparked some controversy on Twitter, with users claiming is sending the wrong message to women; that, instead of encouraging them to accept and love themselves, she’s actually promoting covering scars, veins and other skin conditions to achieve a seemingly flawless, silky look.
Among those who have condemned Kim’s latest launch is actress and TV host Jameela Jamil, who said she’d rather “make peace with her million stretch marks and eczema.”
While it’s true that we should promote acceptance and self-love, there’s no denying that some will find Kim’s body foundation a heavensent. Not to mention it’s very unlikely that she designed the product for everyday, but rather for special occasions and times you want that extra coverage.